Woowa Brothers, the operator of Baedal Minjok, announced on the 31st that it will revamp the user interface (UI) to eliminate repetitive exposure of the same store and allow users to quickly find desired stores.
On that day, Woowa Brothers noted that it would begin integrating the current access routes, which are divided into 'food delivery (Baedal Minjok direct delivery)' and 'store delivery (delivery service provider)', into a single 'food delivery' tab. There have been criticisms that the existing Baedal Minjok app caused confusion for consumers as the same store was displayed separately according to the delivery method used by the owner.
When multiple exposures of the same store are consolidated into one store, consumers will no longer need to distinguish between delivery methods and search for comparisons. They will be able to check and order delivery options such as budget delivery, home delivery, store delivery, and pickup/visit all at once on the store details screen. Store owners will only need to manage a single store information without the need to perform management tasks like setting store and menu information, responding to reviews, and settlement repeatedly.
The flat-rate expense that store owners had been spending on Ultra Call will also be phased out by region. Ultra Call is a service where store owners can place a 'flag' in the desired area by paying a fixed cost and provide delivery services to customers in that area. It has been pointed out that they must bear a fixed cost regardless of orders, and specific stores with many flags are exposed repeatedly.
Bom Kim, the CEO of Woowa Brothers, said, "Our mission is to make it possible for customers to order with minimal touches and to simplify the ordering process," adding, "We will provide a convenient and affordable customer ordering experience as a platform that allows instant delivery of what is needed, and by 2025, we will put Baedal Minjok back on a growth trajectory."