Mushinsa’s Junhee Jeon, head of the institutional sector (left), and Molooco’s Iyoung Kim, vice president for the Asia-Pacific region, take a commemorative photo at the business agreement ceremony held at Mushinsa N1 in Seongsu-dong, Seoul. /Courtesy of Mushinsa

Musinsa announced on the 31st that it has formed a partnership with the promising artificial intelligence (AI) based ad tech corporation, Moloco. This move is part of an initiative to significantly improve the so-called 'recommendation accuracy rate' that allows users to easily find products reflecting the preferences of its 15 million members.

Recently, Musinsa signed a strategic memorandum of understanding (MOU) with Moloco to strengthen and enhance AI recommendation technology. Moloco is a global machine learning corporation founded in 2013 by machine learning engineers from Silicon Valley, including those from Google and Amazon, and specializes in AI-based recommendation and exposure systems. It currently has branches in 13 countries, including the United States, the United Kingdom, Germany, and South Korea.

Under this agreement, the two sides will collaborate to enhance recommendation technology for various brands within the Musinsa store. Throughout the entire process of exploring and purchasing brands and products on Musinsa, customers will receive optimized recommendations tailored to their preferences, allowing them to find desired products more easily and quickly.

In particular, Musinsa explained that making it easier and more convenient to purchase products tailored to personal preferences could enhance the credibility of both the brands and the Musinsa platform. Furthermore, this will enable the participating brands to achieve sales growth through the influx of new revenue.

Through collaboration with Moloco, Musinsa plans to continue developing an optimal recommendation system that organically connects its 15 million members with over 8,000 participating brands. A Musinsa official noted, "We will accelerate system improvements to continuously enhance customer experience and support brand growth as a platform."