Lotte Group's affiliated convenience store Seven Eleven announced on the 14th the launch of its affordable pouch-type "Seven Select Good Americano Black" for less than 1,000 won.

This product targets the winter market for "ice americano" (a cold americano even if frozen to death) mainly among those in their 20s and 30s.

/Courtesy of Seven Eleven

This product contains Brazilian coffee beans with added Ethiopian drip coffee extract and is 230ml in size, priced about 40% cheaper than similar products of the same size.

Seven Eleven explained that it lowered the price as much as possible to ease consumer burdens amid the ongoing "coffee inflation".

To celebrate the launch, Seven Eleven will hold an ice cup giveaway event for customers who purchase the product from the 15th to the 22nd.