Game engine corporation Unity Technologies noted on the 15th that the adoption rate of its next-generation engine "Unity 6" reached 40%, with cumulative downloads surpassing 3 million. The company explained that over 60% of games in Korea are developed based on Unity, making the country a critical market in its global strategy. Unity is a global corporation that develops and supplies software engines for creating games and real-time 3D content.
On this day, Unity announced these figures at the developer event "Unite Seoul 2025" held at COEX in Seoul, revealing plans for engine updates and its expansion strategy outside the gaming industry. This conference, held as an in-person event for the first time since COVID-19, was attended by over 3,000 domestic and international developers, Unity officials, and industry experts.
Matt Bromberg, Unity's Chief Executive Officer (CEO), said, "Korea is a market that showcases the highest level of both technology and content quality, making it a key country in Unity's growth story," adding, "Feedback from the Korean developer community has a substantial impact on the development of the Unity engine." He continued, "Examples like Netmarble's 'Marvel Future Fight' and Smilegate's 'Road Nine' illustrate the creativity and technical capabilities of Korean users."
At the event, representative success stories based on Unity were shared. Hwang Jae-ho, CEO of Nexon Mint Rocket, said, "'Dave the Diver' was able to be developed quickly using the Unity engine, and all ongoing new projects are also being developed based on Unity." Presentations followed from a solo developer, Somi, of 'It Has to End,' and the development team of Neople's 'Dungeon & Fighter Mobile.'
Unity particularly unveiled its self-developed game "Survival Kids" to validate the engine on this day. Adam Smith, Senior Vice President of Unity Engine, explained, "'Survival Kids' will be launched as the first title for the Nintendo Switch 2 on June 5, symbolizing the practical performance of Unity 6." Additionally, technical cases implementing 4K resolution and 120-frame operation in mobile environments were introduced through collaborations with Kinetic Games' "Phasmophobia" and Black Salt Games' "Dredge."
"Unity 6.2," which will be implemented in the second half of the year, will fully integrate artificial intelligence (AI) features. It is designed to automate repetitive tasks by establishing a prompt-based workflow within the editor, allowing for automatic handling of console error analysis, user interface (UI) configuration, and C# code generation. Smith stated, "AI will be integrated entirely as part of the development experience, not as a separate brand, and we are also building a framework to manage generated data collectively."
Bromberg, the CEO, said, "Unity's vision regarding AI is to integrate all development functionalities within the editor, evolving into a 'central repository' for game development," adding, "We aim to create a structure that allows diverse models to be freely used in collaboration with leading generative AI partners."
The scope of Unity technology is expanding beyond gaming into the vehicle and manufacturing sectors. Song Min-seok, CEO of Unity Korea, stated, "Mercedes-Benz, Toyota, and Mazda are equipping actual vehicles with Unity-based digital clusters, and Hyundai is applying digital twin technology to factories and logistics systems," noting that they are jointly developing the vehicle interface system "LG MetaWare" with LG Electronics.
Choi Jae-bok, Lead at LG Electronics, stated, "We were able to build a vehicle platform using Unity that provides real-time driving information by implementing 3D roads and buildings based on 2D map data and applying augmented reality (AR) and mixed reality (MR) technologies."
Unity has also strengthened its advertising and revenue strategies. Trevor Campbell, head of Unity's Asia-Pacific advertising business, explained, "Unity is the only monetization platform equipped with everything from advertising networks to connected TVs and publishing tools," adding, "Even if developers do not publish directly, they can utilize Unity's advertising infrastructure through the 'Supersonic' program."