SK Telecom announced on the 27th that it will unveil its ESG management vision 'DO THE GOOD AI,' integrating AI throughout its ESG initiatives.
The new ESG vision 'DO THE GOOD AI' presented by SK Telecom is composed of three main areas: 'DO AI', 'T.H.E. AI', and 'GOOD AI'. It aims to enhance the competitiveness of telecommunications and technology through AI (DO AI), secure the reliability and safety of AI based on the AI governance 'T.H.E AI (By Telco. For Humanity. With Ethics AI)' unveiled in March 2024 (T.H.E. AI), and promote ESG management to make positive contributions to the world (GOOD AI).
Through this, SK Telecom aims to create synergy between AI and ESG, contributing to the growth of the AI business while leading positive changes in various fields through AI and pursuing sustainable growth.
In the environmental (E) aspect, SK Telecom is pursuing fundamental net-zero execution plans, including AI-based network design and energy efficiency. SK Telecom is effectively constructing networks by utilizing AI technology to predict customer quality changes in advance and optimally placing network equipment. Additionally, it is reducing electricity consumption by dynamically managing the energy usage of communication devices based on network traffic load levels. Moving forward, SK Telecom plans to expand the application of AI technology across all communication infrastructure, evolve into an energy-efficient network, and minimize greenhouse gas emissions.
SK Telecom is also preparing a plan to provide a guide for waste separation and disposal based on AI technology. Through this, it aims to contribute to achieving a circular economy that increases productivity by efficiently using limited resources.
In the social (S) area, SK Telecom seeks to create social value by presenting solutions to various social issues based on AI technology, such as preventing voice phishing and caring for vulnerable social groups. Firstly, SK Telecom is enhancing its related technology by blocking more than 1.3 million suspected voice phishing messages and calls per month based on AI, taking the lead in preventing customer damage.
Additionally, SK Telecom is providing a service called 'CareVia' that analyzes challenging behaviors in individuals with developmental disabilities using vision AI technology and supports expert care.
Moreover, SK Telecom is providing AI-based care services to strengthen the social safety net for about 45,000 individuals through 'AI call', where an AI consultant makes calls to check on individuals' wellbeing, and the 'AI Wellbeing' service, which detects atypical signs based on communication usage history and provides emergency dispatch if needed.
In the future, SK Telecom plans to expand its happiness AI coding school aimed at bridging the digital gap for youth with disabilities through GOOD AI volunteer groups involving SK Telecom members directly. In the second quarter, it is expected to contribute to the expansion of the AI ecosystem through an acceleration program that discovers and nurtures innovative AI-based technology and service startups.
In the governance (G) area, SK Telecom will apply AI across all ESG domains, including the implementation and enhancement of AI governance. SK Telecom captured industry attention by unveiling its AI governance 'T.H.E. AI' in March of last year. Through these efforts, SK Telecom achieved the milestone of becoming the first domestic telecommunications company to obtain ISO/IEC 42001 certification, an international standard for AI management systems.
SK Telecom aims to evolve into a global AI company by enhancing its AI governance this year, supporting the strong execution of the 'AI Pyramid Strategy'. It also plans to lead discussions on the necessity of AI governance with global operators and various organizations, including GSMA, identifying methods for building and applying it.
Eom Jong-hwan, Deputy Minister of SK Telecom's ESG Promotion Office, emphasized, 'We will create synergies by integrating AI and ESG through the newly introduced ESG vision 'DO THE GOOD AI' and take the lead in fulfilling our social responsibilities as an AI corporation.'