Samsung Display announced on the 23rd that it expects the shipment of QD (Quantum Dot)-OLED (Organic Light Emitting Diode) monitors this year to increase by more than 50% compared to last year's performance of 1.43 million units and is increasing supply.
According to market research firm Omdia, the global shipment of OLED panels for monitors last year was approximately 2 million units, showing rapid growth with an annual average of nearly 300% over the past three years: 8,300 units in 2021, 160,000 units in 2022, and 820,000 units in 2023. This indicates a rapid transition from liquid crystal display (LCD) to OLED technology, a trend led by QD-OLED. Of the 2 million OLED monitors shipped last year, 1.43 million were QD-OLED, giving Samsung Display a market share of 71.2%.
In particular, this year, Samsung Display plans to solidify its technological edge by introducing new products with unprecedented performance. Earlier this year, the company launched a 27-inch UHD (3840x2160) monitor. This product features stunning clarity not found in existing 27-inch products, with a pixel density of over 160 PPI (Pixels Per Inch), the highest among self-emissive gaming monitors. While resolution simply indicates the number of pixels that make up the display screen, pixel density refers to the compactness of actual pixels regardless of the screen size, providing a more intuitive indication of image quality.
The 27-inch QHD (2560x1440) product set to launch in the first half of this year is also expected to be a 'game changer' in the premium monitor market. This product supports the highest refresh rate of 500Hz among currently available self-emissive monitors. When the high refresh rate of the monitor meets the fast response time (around 0.03 ms), which is a unique characteristic of self-emissive displays, users can enjoy quick screen transitions and smooth visuals even during fast-moving moments while gaming or watching sports.
Based on confirmed high demand in the market, Samsung Display plans to aggressively expand its product lineup in both consumer and corporate directions. In the gaming lineup, the company will enter the mid-to-low price markets, in addition to its existing high-end offerings, while also preparing diverse products for general consumers that cater to various needs including watching movies and work. In the corporate sector, the company aims to broaden its reach not only in the broadcasting and film production industry but also into various sectors such as healthcare, design, finance, and is currently negotiating launch timelines with key clients.
Jeong Yong-wook, head of the strategic marketing team in the large display business division, noted, 'The technological shift from LCD to OLED emerging in the monitor market is expected to accelerate further, driven by the differentiated image quality and technological advantages proven by QD-OLED.' He added, 'We will showcase various innovations and products to meet the heightened expectations of customers and consumers first.'