LG HelloVision signed a contract worth 175.4 billion won with the Seoul Office of Education in December for the '2025 Academic Year Digital Learning Environment Construction Project.' This initiative aims to supply tablet PCs known as 'D-Bot' to students, and LG HelloVision has set its core business goal for this year as a 'digital education platform.'
LG HelloVision, which is experiencing growth stagnation due to the decline of the cable television market, has turned its attention to the education sector in search of new growth drivers. Last year, it recorded 120.5 billion won in revenue solely from its rental business and has been consistently winning contracts for digital transformation (DX) projects in the education field since 2021.
In particular, it offers a smart education platform utilizing artificial intelligence (AI), robots, and digital textbooks through its 'Link School' service. Link School provides a service that allows class materials to be directly displayed on an electronic whiteboard by linking teachers' tablets with students' smart devices.
However, LG HelloVision's biggest challenge is competition with over-the-top (OTT) services. As a paid broadcasting operator, it is competing with OTT platforms such as Netflix for content, while also performing the role of an Internet service provider (ISP) under LG Uplus, which has imposed significant burdens from increased OTT traffic. It incurs fixed expenditures of approximately 150 billion won in network usage fees and 160 billion won in program usage fees annually. LG HelloVision has frozen its service prices for over 10 years.