The key is for AI to automatically analyze customer data secured by each brand, allowing marketers to focus only on strategic decision-making.
On the 19th (local time), Anjul Bhambhri, senior vice president of Adobe Experience Cloud Engineering, introduced new AI marketing solutions at the 'Adobe Summit 2025' held at The Venetian Convention and Expo Center in Las Vegas, USA. He emphasized that "in an era where marketers only need to input 'what they want to do,' AI will automatically plan and lead to execution on 'how to do it.'"
Bhambhri noted, "Ieoju has tightly integrated agents such as Audience Agent, Journey Agent, and Experimentation Agent with each marketing tool, allowing AI to perform appropriate customer segmentation, customer journey design, and experimentation processes all at once when corporations simply convey their desired goals and constraints."
For instance, if a travel agency asks AI to 'extract only the group of customers who are likely to purchase a rental car among those who booked flights or hotels within 6 months,' it automatically completes model generation and audience settings.
Bhambhri stated, "Through customer segments, content, and experimentation processes suggested by AI, we aim to drastically reduce 'marketer's repetitive tasks' and allow them to focus solely on creative work."
Following him on stage, Amit Ahuja, senior vice president of Adobe Experience Cloud, particularly emphasized the innovation of B2B marketing. He explained, "B2B marketing typically involves complex data structures, with marketing, sales, and customer support teams intertwined. The goal is to gather data accumulated by the client company's sales, technical support, and marketing teams onto a single platform, allowing AI to automatically generate and execute messages and content at each stage."
Ahuja defined this as the 'B2B 3.0 era,' emphasizing, "Previous B2B marketing stayed at simple e-commerce (1.0) or lead generation (2.0), but now, integrating the entire purchasing process through AI is essential." He continued by introducing the B2B edition of 'Adobe Journey Optimizer,' which categorizes customer accounts to send tailored content to individual customers while coordinating with the sales team for real-time analysis.
Ahuja mentioned, "By applying AI, the entire sales process of corporations should operate like 'one journey,' and we will continually develop the 'Adobe Experience Platform' to provide real-time automation and personalized experiences beyond simple data analysis."