Snow announced on the 16th that it has launched an 'AI hair consulting' service utilizing artificial intelligence (AI) technology in collaboration with designer Cha Hong of 'Cha Hong Arder.'
This service applies AI facial recognition and analysis technology to classify users' face shapes into 10 categories, and adds a ratio analysis of the upper, middle, and lower jaw to enable more precise diagnostics. It features recommendations for the optimal style from among 51 hairstyles of Cha Hong Arder, reflecting users' lifestyle habits and personal styles.
Users can input information such as ▲the frequency and time of washing hair ▲habits of tying hair ▲skill level in styling hair ▲fashion style they typically wear, and the AI will suggest tailored styles. The three recommended hairstyles can be immediately applied to the user's face using AI technology, and a detailed explanation is provided in a PDF document of about 20 pages.
This service will first launch for female users in South Korea and Japan, with plans to expand to other Asian regions where interest in K-beauty is high.
Woo Young-jae, head of Snow's business team, noted, “This service is an innovative attempt that combines Snow's AI technology with designer Cha Hong's expertise in hair consulting,” adding, “We hope more users can experience sophisticated customized hair styling.”
Designer Cha Hong stated, “It is important to choose a hairstyle that suits you by precisely analyzing your face shape,” and expressed hope that “users who cannot visit Cha Hong Arder in person can receive detailed consulting through Snow.”
The service costs 19,900 won but is currently offered at a promotional price of 14,900 won. Snow VIP subscribers can use it for 12,900 won, and a one plus one event is being held to provide an additional voucher to users who make payments by the 20th.