LG Electronics announced on the 27th that its ongoing home lifestyle community "Life House" will participate in the "2025 Seoul Living Design Fair" to be held at Coex in Samseong-dong, Seoul, from the 26th to the 2nd of next month.
"Life House" is an online community created by LG Electronics in 2022 for "home enthusiasts" (a term for people with a passion for a specific field). Centered around the slogan, "We can do anything at home," it shares various activities related to home themes, extending beyond daily life to include entertainment activities like cooking, gardening, home camping, and singing battles among unknown singers in their rooms.
"Life House" planned this exhibition at the Seoul Living Design Fair under the concept of a "time shop," defining the meaning of "home" as "a space where moments unique to oneself accumulate." The exhibition will be decorated with meaningful items that members of Life House have treasured over the years, ranging from vintage dolls from the 1980s to products from Geumseongsa, such as camcorders.
Visitors to the exhibition can also meet various new products from LG Electronics. They can experience the newly introduced mobile lifestyle screen, LG StanbyME2, as well as the wireless speaker LG Xboom 360, the compact 4K projector LG CineBeam Cube, the table-type air purifier LG PureCare Aerofurniture, the air-purifying fan Aerotower, and the shoe storage solution ShoeCase.
The number of members in Life House surpassed 50,000 in January of last year and has seen an explosive growth of more than eight times within a year, recently exceeding 410,000. Among them, the proportion of the 2030 generation is over 70%. It offers home lifestyle-themed content reflecting the preferences and interests of the Young Generation (YG) customers and collaborates with many corporations that share its brand philosophy, garnering strong resonance with the 2030 generation.
LG Electronics noted that Life House is continuously expanding customer touchpoints beyond online spaces into offline environments. The first pop-up store of Life House, "Life House Housewarming," launched in Seongsu-dong, Seoul, in July last year, attracted over 7,500 participants in just ten days. The unique pop-up store themed "Cabin in the Snow," opened at Gonjiam Resort Ski Resort in Gyeonggi Province last month to mark the ski season, welcomed about 12,000 customers over a span of two months.