/Courtesy of U:COMPANION Group

On the 13th, the IT service corporation U:COMPANION Group announced the launch of its digital marketing subsidiary U:MOTION, as it aims to penetrate the global advertising artificial intelligence (AI) agent market.

U:MOTION has entered the closed beta test (CBT) for its advertising AI agent "AIMMM," which combines generative artificial intelligence (AI) and media mix modeling (MMM), becoming the first of its kind in the country. The company explains that AIMMM is a solution designed to analyze the campaign performance contribution of digital advertising channels to optimize advertising budgets and maximize efficiency.

U:COMPANION Group has appointed digital advertising expert Lee Jang-won as the inaugural CEO of U:MOTION. Lee has experience successfully introducing numerous innovative advertising services while serving as the head of business divisions at Samsung Electronics, Incross, and PandoraTV.

Lee Jang-won, CEO of U:MOTION, noted, “The year 2025 will mark the beginning of the global AI agent era,” adding, “We will support corporations in automating repetitive marketing tasks through AIM services, allowing them to focus on creative and strategic areas.”