Ministry of Land, Infrastructure and Transport scenery. /News1

Digital platform corporation IG AWORKS' subsidiary Digital First announced on the 13th that it has recruited Lee Seong-hak, former chief executive officer (CEO) of Mezzo Media, as the new representative.

Representative Lee Seong-hak has served as the head of content solutions at CJ ENM and as CEO of Mezzo Media, gaining prominence in the fields of digital advertising and content marketing. He is regarded as an expert who has driven change based on 30 years of experience in the industry and a performance-oriented leadership approach. During his time at CJ ENM, he raised advertising performance to the number one position in the industry and contributed to significantly expanding the scale of the advertising business at Mezzo Media.

Digital First aims to leap in the data and artificial intelligence (AI) based advertising market, providing strategic media buying that drives direct revenue growth through audience data analysis rather than simple advertising efficiency optimization. It is rapidly expanding its market influence not only through major media channels like Google, Naver, Kakao, and YouTube but also through global platforms such as Amazon and Twitch.

In particular, since last year, it has innovated the operations of existing advertising companies by applying AI agents to all processes of advertising operations. The AI agent solution specifically designed for advertising companies, supplied by parent company IG AWORKS, automates the processes of advertising production, media operation, and reporting, maximizing operational efficiency.

Lee Seong-hak, representative of Digital First, said, "Digital First is building an unmatched capacity that others cannot emulate by utilizing IG AWORKS' data platform, AI technology, and performance-oriented performance organization," and noted, "We will create an innovative organization where advertisers can gain trust through unique products and services, and team members can feel pride."