INNOCEAN, the comprehensive advertising agency affiliated with Hyundai Motor Company, announced on the 24th that it won 1 gold medal, 1 silver medal, and 3 bronze medals at 'ADFEST 2025', a leading advertising festival in the Asia-Pacific region.
Started in 1998, ADFEST, along with Spikes Asia, is recognized as one of the two major international advertising festivals in the Asia-Pacific region.
INNOCEAN earned the honor of winning 5 main awards across 4 categories, including ▲brand experience ▲entertainment ▲film craft ▲film for its jointly planned and produced 'Night Fishing' campaign with Hyundai.
In particular, the 'gold medal' in the 'brand experience' institutional sector is significant, as the award is given to campaigns designed for consumers to truly interact with the brand and immerse themselves, the company explained.
The short film 'Night Fishing', featuring actor Son Suk-ku and the Hyundai Ioniq 5 as the main characters, is a humanistic thriller that deals with a mysterious incident and plot twist set against the backdrop of an electric vehicle charging station. It received praise for promoting the Ioniq 5 in such an unconventional format.
An INNOCEAN official noted, 'It seems that the positive evaluation stemmed from not just sticking to traditional TV or digital advertising but tailoring brand communication in a way that reflects consumer needs, in line with changing trends in how consumers accept content.'