INNOCEAN (CEO Lee Yong-woo) announced on the 24th that it won 1 gold, 1 silver, and 3 bronze awards at the 'ADFEST 2025', the representative advertising festival in the Asia-Pacific region.

INNOCEAN received the honor of winning 5 main awards across 4 categories: brand experience, entertainment, film craft, and film, with the campaign co-planned and produced with Hyundai Motor.

The 'brand experience' category, which won the 'gold' award, recognizes campaigns designed to enable consumers to interact with the brand and immerse themselves, going beyond simple advertising. It is characterized by evaluating campaigns that form an emotional consolidation between the brand and consumers or provide memorable experiences.

The campaign is a short film featuring actor Son Suk-ku and the Hyundai Ioniq 5, dealing with a mysterious incident and a twist story set against the backdrop of an electric vehicle charging station. As branded content in the unique format of a film, it received praise for showcasing a new approach that transcends the format of advertising.

In particular, the innovative shooting method captured from the perspective of the vehicle and the interesting theme of the vehicle unfolding the story effectively conveyed the innovation of the Hyundai brand.

An INNOCEAN official noted, "As the trend of how consumers embrace content changes, it seems that the brand communication, which does not stay within traditional TV commercials and digital ads, but reflects consumers' needs with a new format, has been positively evaluated."

The campaign has been praised as a fresh and unconventional brand attempt since it is sufficient to discuss the artistic quality of the film without the direct purpose of promoting the vehicle. Last July, it also won the 'Best Editing Award' at the Fantasia International Film Festival, the largest genre film festival in North America held in Montreal, Canada.

Lee Yong-woo, CEO of INNOCEAN, said, "I am glad that the campaign, which attempted groundbreaking creativity, has been greatly recognized on the international stage," adding, "In the future, we will continue to carry out campaigns that offer diverse brand experiences with differentiated ideas."

Started in 1998, ADFEST is recognized as one of the two major international advertising festivals in the Asia-Pacific region along with Spikes Asia.

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