SK Magic unveiled a limited edition collaboration product, the 'SK Magic X PSG ultra-compact direct water purifier,' with the world-renowned football club Paris Saint-Germain FC (PSG) and announced a giveaway event to celebrate the launch on the 6th.
PSG is a prestigious football club representing Paris, France, and has recorded the most championships in Ligue 1. The club has a strong fanbase among football fans both in Korea and globally, having recruited world-renowned football stars including South Korea national team player Lee Kang-in, Ousmane Dembélé, Marquinhos, Achraf Hakimi, and Gianluigi Donnarumma.
Last month, SK Magic, which signed a partnership with PSG, launched a limited edition collaboration 'ultra-compact direct water purifier' reflecting the PSG brand identity and premium image.
The ultra-compact direct water purifier is the first in South Korea to apply a 'stainless steel vacuum system' to enhance hygiene, reducing its size by 40% compared to existing direct water purifiers, making it installable even in narrow spaces. SK Magic aimed to encapsulate the clarity of the purifier along with PSG's bright and healthy image and vibrant energy. The trendy and sophisticated design captures the essence of PSG's home city, Paris, France.
A representative from SK Magic noted, "This product is perfect not only for sports enthusiasts who love PSG but also for customers wanting unique and stylish interiors that reflect the essence of Paris, France," adding, "We plan to introduce various products reflecting the PSG brand identity in the future."
To celebrate the release of the PSG collaboration water purifier, SK Magic is hosting a giveaway event until the 31st. Customers who contract for the PSG ultra-compact direct water purifier will have a chance to win a signed uniform from player Lee Kang-in (4 winners) and official PSG uniforms (3 winners) through a drawing, along with PSG collaboration eco bags, keychains, and a set of PSG collaboration towels to be given on a first-come, first-served basis.