The global family entertainment corporation The Pinkfong Company announced on the 11th that it will hold a campaign titled 'Baby Shark 10 Years, Daily Joy' to celebrate the 10th anniversary of the globally beloved 'Baby Shark.'
Baby Shark from The Pinkfong Company was born in 2015 in a YouTube nursery rhyme series and has since established itself as a global intellectual property, being available in 25 languages across 244 countries.
In particular, the popular video 'Pinkfong Baby Shark Dance' set records as the most viewed video worldwide on YouTube in 2020 and the first video in YouTube history to surpass 10 billion views in 2022, leading a global syndrome of K-content.
The Baby Shark song has also been lauded for charting on the U.S. Billboard Hot 100 for 20 consecutive weeks, being the most streamed music video (MV) on the UK Official Charts, and surpassing 1 billion total streams on Spotify, marking a new milestone for the kids' song genre.
The Pinkfong Company is expanding its business in various areas, including hosting performances in 200 major cities worldwide, launching over 8,000 licensed products with 550 companies domestically and internationally, and recording cumulative app downloads of 400 million.
By conducting the 'Baby Shark 10 Years, Daily Joy' campaign throughout 2025, The Pinkfong Company plans to expand its online and offline touchpoints and offer unique enjoyment with Baby Shark.
The campaign will consist of new YouTube videos such as 'Baby Shark Birthday Party,' the release of crossover audio featuring classical and nursery rhymes in collaboration with the London Symphony Orchestra, which has a 120-year history, as well as various events and performances in the U.S., Japan, and the Middle East.
Kim Min-seok, CEO of The Pinkfong Company, noted that 'Baby Shark has continuously grown over the past 10 years based on its global IP influence, expanding the impact of K-culture,' and added, 'Through innovations that look beyond the 10th anniversary of Baby Shark towards a new 100 years, we will continue to create an entertainment culture that the whole family can enjoy, transcending borders and platforms.'