/Courtesy of Boram Group

Choi Cheol-hong, chairman of Boram Group, said in his New Year's address for 2025 on the 13th, "We must prepare for an even greater leap based on change, reflection, and the achievements of 2024."

Chairman Choi noted, "2025 must be a year in which Boram Group responds to changes and challenges and makes every effort to achieve further growth and jump," emphasizing the meaning of 'seoyeopajuk' (勢如破竹), which signifies that the momentum is so overwhelming that there are no rivals.

Chairman Choi stated, "Boram Group must establish an effective total life care service system that encompasses the entirety of life, positioning itself as a specialized corporation that cares for the whole life of its customers," adding, "The five new businesses identified – pets, bio gems, green bio, MICE (Meetings, Incentives, Conventions, and Exhibitions), and silver care – should serve as a foundation for realizing total life care for customers and play a role in the group's future offerings."

He added, "To ensure sustainable growth, we must further strengthen ESG (Environmental, Social, and Governance) management," noting that corporations should solidify their position as responsible entities by expanding the use of eco-friendly products, enhancing community contribution activities, and building sustainable management systems.

Chairman Choi continued, "If we enhance our focus and decisively advance our business amidst the changing market environment, we will be able to open a new horizon in the funeral industry," expressing hopes that Boram Group will continue to grow as a leading life care corporation that prioritizes customer-centered values.