U.S. President Donald Trump announced a reciprocal tariff policy, while the stock prices of entertainment companies, considered a tariff-free zone, are strong on the morning of the 3rd.

The exhibition hall at the Korea House in Paris, France, is bustling with visitors./Courtesy of News1

As of 10:56 a.m. on the 3rd, HYBE is trading at 235,000 won, up 2,500 won (1.08%) from the previous day on the securities market.

The stock prices of entertainment companies, including SME, FNC Entertainment, and DearU, are also continuing to rise.

It is interpreted that the entertainment stocks show relatively stable stock price trends amid expectations that they can avoid tariff pressures from the U.S.

On the 2nd (local time), President Trump announced a reciprocal tariff policy that includes individual tariffs on so-called 'worst countries' in addition to the basic tariff, stating that a 25% reciprocal tariff will be imposed on all imported goods from South Korea.

Ewha Jung, a researcher at NH Investment & Securities, noted, 'This year, the stock price of the entertainment industry has risen due to the stability provided by low tariff threats, benefits from high exchange rates, and expectations of a turnaround in performance,' adding, 'The industry's growth will continue with the resumption of performances in China.'