Chairman of WDG Farm, Meini Prince (center) visits WDG Farm on the 14th and discusses export cooperation plans with officials. /Courtesy of WDG Farm

WDG Farm, a comprehensive solution corporation for smart farms, said on the 15th that it has decided to embark on a full-scale overseas market strategy in partnership with PRIVA from the Netherlands. PRIVA, established in 1959, is recognized as a leading company in the global market for smart farm environmental control.

According to WDG Farm, the previous day, Meiny Prins, the chairman of PRIVA, visited WDG Farm to discuss advanced agricultural technology and sustainable agricultural models. Attendees included Manuel Madani, PRIVA’s Asia representative, and Na Young-wook, the representative of MiFKO, the official agency of PRIVA in Korea.

Chairman Prins toured WDG Farm's advanced cultivation facilities and automation systems. He reportedly showed interest in how artificial intelligence (AI) and Internet of Things (IoT) technologies are utilized to operate smart farms, maximizing productivity and quality.

Chairman Prins noted, "WDG Farm is a leader in the Korean smart farm industry that has demonstrated new possibilities for sustainable agriculture through advanced technology," adding, "If we collaborate based on PRIVA’s technology and experience, we can create even greater synergy."

WDG Farm and PRIVA have been discussing specific implementation plans since entering into an agreement in 2023 to innovate smart farm technologies and expand distribution ventures. They plan to jointly enter the markets of Dubai, the United Arab Emirates (UAE), Saudi Arabia, and other regions in the Middle East and globally for the distribution of agricultural products and the export of smart farm technologies.

A representative from WDG Farm said, "We are embarking on a full-scale assault on the global market in partnership with PRIVA, a leader in the global smart agriculture market," expressing hope that this would become a new turning point for smart agriculture through the establishment of diverse business models and new growth engines.