Kiwoom Asset Management announced on the 14th that it has changed its exchange-traded fund (ETF) brand to 'KIWOOM.' Kiwoom Asset Management has previously used the passive ETF brand 'KOSEF' and the active ETF brand 'Heroes.'

As Kiwoom Asset Management changes its ETF brand, it has also renamed the existing 46 types of KOSEF ETFs and 15 types of Heroes ETFs to KIWOOM ETFs, effective today.

Kiwoom Asset Management's new ETF brand 'KIWOOM'. /Courtesy of Kiwoom Asset Management

The restructuring of Kiwoom Asset Management's ETF brand comes 22 years and 3 months after the launch of the nation's first ETF, 'KOSEF 200,' on Oct. 14, 2002. Kiwoom Asset Management decided to change its ETF brand to 'Kiwoom (KIWOOM)' to enhance recognition shared by the financial affiliates of DaouKiwoom Group.

Kiwoom Asset Management has broadened its base by leveraging its competitiveness in the institutional sector, focusing on bond-type ETFs. The firm has presented a blueprint to expand its primary clientele to individual investors and to provide investment solutions that encompass all asset classes.

As the utilization of ETFs has become active, particularly in retirement pensions, Kiwoom Asset Management has focused on launching products that assist in pension asset growth, asset allocation, and cash flow management. The aim is to strengthen dividend-type products and bond-mixed products.

Kiwoom Asset Management also plans to expand its theme-based product lineup that proactively invests in future industries such as quantum computing, the space industry, and the artificial intelligence (AI) value chain. The firm is also interested in developing products that capture new opportunities in a changing environment, including U.S.-China hegemonic competition and the global supply chain reconfiguration.

Kim Ki-hyun, CEO of Kiwoom Asset Management, noted, 'As the domestic ETF market is dynamically restructuring amid fierce competition, we judged that a new turning point is necessary for enhancing ETF brand recognition, strengthening product competitiveness, and consolidating marketing activities.'

Kim continued, 'With the brand restructuring, Kiwoom Asset Management, which is putting more strength into the ETF business, intends to make this year a significant base year for a great leap forward and will position itself as a companion that helps more investors achieve long-term asset growth.'