Major cities in Southeast Asia were covered by the group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Dokyeom, and Seungkwan). Landmarks representing the cities, from airports to hotels, restaurants, large shopping malls, and famous theme parks, transformed into 'SEVENTEEN Theme Park,' offering new experiences to fans worldwide.

According to HYBE on the 20th, a large-scale fan engagement event held in Bangkok and Jakarta in connection with the 'SEVENTEEN [RIGHT HERE] WORLD TOUR IN ASIA' recently concluded with great success. The event provided a unique experience to fans worldwide and continued the march of 'sellouts' in major programs. Pop-ups and collaboration events, where fans in Manila and Singapore could directly participate, attracted global fans.

Bangkok, the tour's final stop, was filled with SEVENTEEN. Advertisements for SEVENTEEN were displayed on major urban facilities, including main roads in Bangkok, large shopping malls like Siam Paragon, and 26 BTS (Bangkok Mass Transit System) stations. These advertisements, featuring news about SEVENTEEN’s performances and events, were exposed nearly 30 million times within Bangkok alone, thanks to the full support of local partners.

The BTS Phayathai station, where about 48,000 people pass daily, was decorated as 'SEVENTEEN Station.' The interior of the station was wrapped in SEVENTEEN photos, and a photo wall was set up for fans and BTS users to capture memories. Limited edition transportation cards featuring SEVENTEEN's likeness were released and sold out in just four days.

The Jakarta event, which began earlier, garnered attention with diverse programs that satisfied the five senses. At the iconic Indonesian tourist site 'Taman Mini Indonesia Indah (TMII),' SEVENTEEN-themed games, sing-along parties, and fountain shows drew numerous fans. More than 6,000 visitors flocked to the site on the event day alone, four times the average weekend attendance at the TMII theme park.

The random play dance, cardio exercises, and mini-game sessions held in the heart of Jakarta on ‘car-free day’ filled up just two minutes after registration began. Fans who were unable to register enjoyed the festive atmosphere nearby. Additionally, SEVENTEEN games at the indoor theme park 'Trans Studio' and a beach party held along the northern coast of Jakarta also received a positive response.

SEVENTEEN-themed rooms created in collaboration with famous hotels in Bangkok and Jakarta provided a special experience for fans visiting the cities to watch performances. In particular, the hotel packages in Bangkok sold out all rooms within three minutes of the booking page opening. Food and beverage collaborations were also popular, with 189 stores from 9 Indonesian brands and 53 stores from 8 Thai brands offering food and drinks decorated with SEVENTEEN’s name, logo, and official colors. Approximately 52,000 SEVENTEEN-themed menu items were sold in both areas.

Special events also took place in the Philippines and Singapore, where the 'SEVENTEEN [RIGHT HERE] WORLD TOUR IN ASIA' was held.

In Manila, Philippines, the pop-up 'Spotify CARAT Station' opened for four days from Jan. 17 to 20. According to Spotify, the number of fans visiting far exceeded the capacity by three times. As reviews and verification photos of the pop-up flooded social media, 'CARAT Station' trended in real time on local X (formerly Twitter). Spotify also operated 'Spotify CARAT Station' not only in Manila but also in Seoul, New York, Tokyo, and Jakarta, amplifying the excitement.

For the first time among K-pop artists, a collaboration with Singapore's landmark Marina Bay Sands was also conducted. They colored the main building in the official colors of the team, rose quartz and serenity, through 'THE WONDERLAND with SEVENTEEN.' Four food and beverage stores at the resort offered limited-time SEVENTEEN-themed menus. A spokesperson from Marina Bay Sands noted, 'Visitor numbers at the collaborating stores surged during the event period, particularly with the 'Carat Bliss' chocolate bar showcased at Origin + Bloom selling out within 10 minutes daily, garnering great popularity. We are delighted to provide fans with an unforgettable experience and contribute to the success of SEVENTEEN's Asia tour through this collaboration.'

A HYBE official said, 'We planned diverse programs to provide fans worldwide with an experience beyond just watching the performance,' adding, 'We hope that every moment spent with SEVENTEEN through the expanded fan experience will be sufficiently remembered and commemorated.'

[Photo] HYBE, CXO Media

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