Theborn Korea CEO Baek Jong-won opened his mouth once again in light of ongoing controversies and mentioned improvement measures.
On the 19th, an apology was posted on Theborn Korea's website titled 'This is Baek Jong-won from Theborn Korea.'
On this day, Baek Jong-won said, 'I sincerely apologize once again for disappointing and worrying you due to the ongoing issues related to me. All executives and employees of Theborn Korea, including myself, are taking the current situation very seriously and are engaged in company-wide innovation and efforts.'
He also mentioned the issue regarding the origin labeling problem, stating, 'We are thoroughly checking the descriptions of all products, including the origin labeling issues online. Additionally, we will quickly implement a constant monitoring system composed of external experts to ensure that consumers can feel at ease.'
At the same time, Baek Jong-won said about Baekham, 'We have suspended production of Baekham, which many people pointed out, and we are developing new products that meet customer needs in terms of taste and quality. I promise that they will be competitive products in the global market.'
Additionally, regarding the use of pesticides that cannot be used on food, Baek Jong-won stated, 'We will carefully check the equipment used for festivals with the utmost priority on customer safety and trust, and we will ensure rigorous hygiene management.' He also added, 'Based on previous achievements, we will strive to contribute even more to the revitalization of the local economy through local market redevelopment and festival projects.'
Moreover, he promised, 'Above all, I will spare no practical support for the franchise owners who are worried about the current situation for mutual growth. We will prepare support measures that can be felt by the franchise owners in the challenging restaurant environment and implement them promptly.'
In closing, Baek Jong-won stated, 'Lastly, I humbly accept all the words given to me and will immediately improve any wrongdoings. We will strive to be a brand that consumers can trust and seek, a corporation that grows together with the local community, and Theborn Korea, where franchise owners can take pride. Please watch over us.' He concluded, 'I sincerely apologize once again.'
Meanwhile, on the 13th, Baek Jong-won also posted an apology on Theborn Korea's website, stating, 'I sincerely apologize for causing concern to many people due to several issues related to Theborn Korea, which I represent, and I feel a deep sense of responsibility.'
The full text of Baek Jong-won's letter on Theborn Korea's website
Hello, this is Baek Jong-won.
I sincerely apologize once again for disappointing and worrying you due to the ongoing issues related to me.
All executives and employees of Theborn Korea, including myself, are taking the current situation very seriously.
We are engaged in company-wide innovation and efforts.
Including the origin labeling issues online.
We are thoroughly checking.
Additionally, we will quickly implement a constant monitoring system composed of external experts.
We will ensure that consumers can feel at ease.
Baekham, which many people pointed out, has been suspended.
We are developing new products that meet customer needs in terms of taste and quality.
I promise they will be competitive products in the global market.
We will carefully check the equipment used for festivals with the utmost priority on customer safety and trust.
We will ensure rigorous hygiene management.
Local market redevelopment and festival projects are based on past achievements.
We will strive to contribute even more to the revitalization of the local economy.
Above all, I will spare no practical support for the franchise owners who are worried about the current situation.
We will prepare support measures that can be felt by the franchise owners in the challenging restaurant environment and implement them promptly.
Lastly, I humbly accept all the words given to me and will immediately improve any wrongdoings.
A brand that consumers can trust and seek, a corporation that grows together with the local community.
We will strive to be Theborn Korea, where franchise owners can take pride. Please watch over us.
I sincerely apologize once again.
Baek Jong-won, CEO of Theborn Korea.
[Photo] OSEN DB
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