The comedy star Lee Su-ji's popularity shows no signs of waning.
Recently, Lee has been generating significant buzz with her character 'Jamie Mom,' a parody of Gangnam parents (Daechi-dong moms), through her YouTube channel 'Hot Issue Ji.' While some observers have noted that it reminds them of a specific individual, it appears to be a satire targeting a group rather than an individual.
In the first video released on 4th, she wore luxury brand Moncler padding and a Chanel bag, which are particularly favored by Daechi-dong moms, and there were reports of a surge in listings for these products on secondhand trading platforms.
In response, netizens remarked with humor, "This is the 'day of mourning' for Moncler, mink, and Goyard." This refers to the notion that a particular group has been 'scratched.' While it is difficult to precisely analyze the causal relationship or impact of Lee Su-ji's parody, it generally supports the idea that the popularity of her parody is substantial. In fact, the second episode of 'Jamie Mom' uploaded on Lee's YouTube channel surpassed 1.54 million views in just one day.
Lee Su-ji's senior comedian Kim Ji-hye has also lent her support to Lee's parody, sending a message of encouragement. On the 25th, Kim shared a photo of herself wearing a mink vest on her social media, tagging Lee and saying, "Goodbye... my last shot." She also expressed surprise by asking, "Why is this in my house?"
In the released video, Kim Ji-hye was at home, wearing a mink vest while preparing side dishes. When her husband, comedian Park Jun-hyung, asked, "Honey, what are you doing? Why are you dressed like that while making soy sauce braised beef?" Kim replied, "From now on, I can only go out wearing this," letting out a sigh. Additionally, she asked, "Su-ji, do I need to sell this on Carrot (a secondhand trading app)?" and added, "Jamie Mom, are you going to wear Dior sneakers next time?" She also praised Lee, stating, "Lee Su-ji is my number one in the comedian world. She is truly funny."
The 'Jamie Mom' character is one who finds 'genius moments' in trivial actions of her children, fusses over them, and attempts to give her children classes in soccer and potty training while eating in the car and speaking with grammatically incorrect English.
However, in the second episode, the true nature of this refined Jamie Mom emerged. When Jamie threw bread in the car, Lee scolded her, saying, "Don't do that. We don't throw bread like this. Stop! Jamie. Can you refrain from actions that hurt others? Jamie, this behavior is wrong." But Jamie did not stop. Jamie Mom continued, "When Jamie calms down, we'll talk again. I'll be waiting for you. Don't kick it with your feet." However, when Jamie did not listen, Lee suddenly changed and shouted at Jamie in a thick dialect. Jamie's real name is Kim Je-deuk. Jamie Mom yelled, "Kim Je-deuk, say 'I'm sorry.' Go home and reflect on it," while emphasizing the need to 'consider others,' and insisted that the producer next to her get out of the car right in the middle of the Han River Parkway. At this point, Lee Su-ji's parody emerges as a well-crafted black comedy.
[Photo] Video capture
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