Seongnam FC has launched a study with European sports management graduate students on strategies to expand K League fandom.
On the 12th, Seongnam said it is sharing club operation cases and conducting practical projects with master's students from AMOS Sport Business School and ESBS (European Sports Business School), European sports management education institutions.
This program was prepared to introduce Korea's sports industry structure and the K League operating system to overseas students while analyzing club competitiveness from a global perspective.
About 40 students who visited Seongnam's clubhouse on the 11th inspected the club's operating system as they toured training facilities and player support environments.
In the following special lecture, CEO Jang Won-jae personally met with the students. After explaining the domestic sports market environment and the realities facing the K League, Jang presented a practical assignment.
He focused particularly on how the K League should create its own fan base amid professional baseball's high market share and the influence of K-culture centered on K-pop.
Students will analyze fandom formation strategies unique to the K League by considering European sports industry trends and the Korean cultural environment together. It is not a simple theory class but a project conducted based on marketing tasks that actual clubs are grappling with.
Participating students are scheduled to directly attend the match between Seongnam FC and Gyeongnam FC at Tancheon Sports Complex on the 17th. They will analyze on-site operations, crowd reactions and marketing elements and reflect them in the final deliverable.
The project presentation will be held on the 25th. CEO Jang Won-jae will also attend as a judge to listen directly to the strategies proposed by the students and share his views.
A Seongnam official said the process of introducing club operation cases to European students and receiving new perspectives is meaningful, and added that they hope the ideas generated through the project will help future fan marketing and brand strategy.
[Photo] Provided by Seongnam FC
[OSEN]