"revival of the dynasty'.
This season, professional baseball team Samsung Lions, aiming to win the Korean Series, unveiled the "dynasty uniform" and gym bag that symbolize the club's most brilliant heyday.
This uniform carried a special meaning. Choi Hyung-woo, who was at the center of four consecutive integrated championships, returned to Samsung after 10 years, and Oh Seung-hwan, the club's first pitcher to have his number retired permanently, joins him. The club planned this project to revive the "memory of the dynasty" shared by the two players.
A marketing team official said the item "came to mind naturally when Choi Hyung-woo's return was decided," adding, "We communicated with the player immediately after his return, and Choi Hyung-woo willingly agreed. Oh Seung-hwan also immediately expressed his intention to participate, and we discussed the overall design with both players."
The shoot also reflected the willingness of Choi Hyung-woo and Oh Seung-hwan. The club scheduled and conducted the shoot in April at Daegu Samsung Lions Park. The official said, "We really wanted to capture scenes with both players together," and added, "Oh Seung-hwan said he would match his schedule to the active Choi Hyung-woo's, and Choi Hyung-woo actively cooperated."
The shoot's atmosphere was warmer than expected. A club official at the scene said, "The two players were happy to meet after a long time, and in particular Choi Hyung-woo said, 'It was nice to shoot with Seung-hwan hyung,'" conveying the mood. It was reportedly as convivial as a wedding shoot.
The two giants who symbolized the dynasty were again captured in one frame. Beyond a simple product launch, another scene was created for Samsung fans to recall those days.<
[OSEN]