'defending champion' Jeonbuk Hyundai is digging in at home and challenging a turnaround in momentum.
Jeonbuk Hyundai will play a Hana Bank K League 1 round 10 home match against Pohang Steelers at 2 p.m. on the 26th at Jeonju World Cup Stadium (Jeonju Fortress). Currently Jeonbuk Hyundai sits fourth in the league with 3 wins, 3 draws and 3 losses (12 points). Pohang also has 3 wins, 3 draws and 3 losses, but sits sixth due to fewer goals scored.
After the disappointing loss in the last round home match against Incheon, this match against Pohang is one they cannot afford to give up if they want to reverse the mood and reenter the title race. Pohang, the opponent, is also level on points with Jeonbuk, but Jeonbuk has the advantage in goals scored.
However, in the last 10 head-to-head matches Jeonbuk is somewhat behind with 2 wins, 4 draws and 4 losses, so they are determined to end the jinx and recover their pride in this season's first meeting.
Jeonbuk Hyundai, determined that there is nowhere left to retreat, has announced an all-out effort and is strengthening its resolve to secure a victory in front of the home fans.
Off the pitch, plenty of events await fans. 'Jeonbuk Credit Union,' a strong partner that has been sponsoring Jeonbuk Hyundai since 2024, will hold a 'Jeonbuk Credit Union partner day' to mark this match.
At the east plaza, a Jeonbuk Credit Union promotional booth will welcome fans at the stadium, and at halftime a variety of prizes prepared by Jeonbuk Credit Union will be presented through a scoreboard event to add enjoyment for fans.
Also, the national snack 'Lotte Kancho' will be launched in a Jeonbuk Hyundai edition and will make its debut at the stadium that day. One type of Jeonbuk Hyundai player photocard will be included at random, and the product can be purchased at an external booth in the east plaza of the stadium. This collaboration is expected to provide fans with a different kind of enjoyment while expanding touchpoints between the club and its fandom.
Jeonbuk Hyundai Director General Lee Dohyun said, "The match against Pohang is an important battleground that will determine the flow of the first half of this season," and added, "With many colorful events prepared, such as the Jeonbuk Credit Union partner day and the Kancho collaboration, I hope many fans will come to Jeonju Fortress to support the players."
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