Korea Professional Football League (KPFL) is partnering with The Walt Disney Company Korea (hereafter Disney Korea) to carry out a Disney·Pixar popular animation Toy Story-themed collaboration. This is the second meeting following last year's highly talked-about Zootopia-themed collaboration.
The Zootopia-themed collaboration previously met fans with various programs such as producing the 'Team K League' uniform, the ceremonial kickoff at FC Seoul home games, and operating pop-up stores at The Hyundai Seoul and K League stadiums. In particular, the pop-up store held at The Hyundai Seoul recorded approximately 60,000 cumulative visitors, demonstrating the power to captivate both K League and Disney fans.
In this collaboration, K League clubs will select Toy Story characters for each club, and a variety of programs reflecting those selections will be rolled out. The characters matched to each club will be revealed in April.
The full-scale collaboration will debut at Jeonbuk Hyundai's home game in May, followed by rollouts at Daejeon Hana Citizen and Incheon United home games, continuing to build momentum.
Also, around mid-June, timed with the release of Toy Story 5, a pop-up store offering limited-edition collaboration products will open. Detailed information will be announced sequentially through the K League's official Instagram.
The league hopes this collaboration will allow fans who visit the stadiums to experience unique enjoyment on site beyond watching the matches. Through the Toy Story-themed collaboration, which is loved across generations, the K League aims to create an opportunity to come closer to the public.
OSEN=Reporter Go Seong-hwan