Midam Hanwoo has become a new member of FC Seoul.
For the 2026 season, FC Seoul and Midam Hanwoo have joined hands through an official sponsorship agreement to set a new standard for premium football and premium Korean beef, known as hanwoo.
Through this sponsorship agreement between FC Seoul and Midam Hanwoo, fans visiting FC Seoul home matches will be able to encounter Midam Hanwoo, the new standard in premium Korean beef, in various locations at Seoul World Cup Stadium, including scoreboard events and off-field booth events.
When FC Seoul wins a home match, the Player of the Match with Midam Hanwoo will be held. The FC Seoul player selected as the Player of the Match with Midam Hanwoo by FC Seoul fans will be awarded a premium Korean beef set worth 500,000 won as a prize. In FC Seoul's home opener against Gwangju FC, player Clímala, who scored multiple goals, was selected as MVP and received a hanwoo set.
FC Seoul and Midam Hanwoo have also prepared additional benefits to thank FC Seoul fans for their support. At each FC Seoul home match, a fan selected in the scoreboard ladder event held at halftime will receive a premium Korean beef set worth 300,000 won, and among fans who participate in the MVP vote when the team wins, Midam Hanwoo discount coupons will be offered by lottery.
Midam Hanwoo, newly become an FC Seoul member, plans to promote the differentiated value of premium Korean beef to FC Seoul fans and further expand brand touchpoints through ongoing collaboration with FC Seoul.
FC Seoul also plans to solidify its position as a premium club leading pro sports marketing through cooperation with partners across various fields, befitting a representative sports club based in the capital, Seoul.
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