Kiwoom Heroes signed a partnership agreement for the 2026 season.
Kiwoom said on the 16th, "We have signed a partnership agreement with Myeongrang Hot Dog for the 2026 season. Through this partnership, Kiwoom will provide scoreboard video advertising during the 2026 season, and Myeongrang Hot Dog will provide sponsorship accordingly," it said.
A Myeongrang Hot Dog representative said, "Through this partnership with Kiwoom Heroes, we will expand cultural marketing that consolidates sports and snacks, and meet spectators who visit the ballpark as a brand that adds to the enjoyment of watching baseball."
The club's marketing manager said, "Through the partnership with Myeongrang Hot Dog, we expect to provide a new kind of enjoyment to spectators who visit the stadium. We will continue to offer richer viewing experiences to fans through collaborations with various brands," he said.
Myeongrang Hot Dog is a K-Food brand representing Korean-style hot dog culture, receiving steady love at home and abroad with a variety of signature menus such as potato hot dogs and whole-mozzarella hot dogs. It is a domestic snack and hot dog franchise operating about 500 franchise stores nationwide and is a snack brand that anyone can enjoy without burden. In particular, this year marks the 10th anniversary of the brand's launch, and it continues to secure its position as a representative snack brand through stable operations and steady growth. It continues to expand its menu lineup with items such as tteokbokki and cheese sticks, offering simple yet highly satisfying K-food, and is expanding consumer touchpoints through steady new product releases, seasonal promotions and various collaborative marketing.
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