KBO and Shinhan Bank finalized the official title name of the 2026 season KBO League as '2026 Shinhan SOL KBO League (Presented by Shinhan Bank)'.
The league emblem retained the "sliding" concept, emphasizing baseball's dynamism and points of contact with fans' daily lives based on the previous year's design direction. This is a design that visually embodies the KBO League's official catchphrase "SLIDING TO YOUR LIFE" and continuously reflects the league's identity.
In addition, this emblem harmoniously arranged the Shinhan SOL logo and the KBO League logo to match the new 2026 KBO League official title.
Shinhan Bank, the longest-running title sponsor that has accompanied the KBO League since 2018, plans to further strengthen the "Shinhan SOL" brand through the changed league title and emblem.
Shinhan Bank continuously communicates with baseball fans through the "SOL Baseball" content of its mobile app "Shinhan SOL Bank" and also offers various events and benefits to fans who visit the stadium.
Meanwhile, KBO plans to showcase the confirmed league name and emblem through various online and offline channels.<
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