Majesty Golf (CEO Jung Byung-ho) formally launched its assault on the global luxury golf equipment market by unveiling the 14th edition of its luxury club line, Prestigio, for the first time in Macau.
On the 21st in Macau, Majesty Golf invited key figures from Asia's golf equipment industry to a global launch event for "Prestigio 14." Following the Prestigio 14 unveiling event were programs including on-course fitting, product displays, and a gala dinner. Partners from each country gathered in one place to strengthen networking and to share Majesty Golf's brand vision.
At the event, Majesty Golf proclaimed the official slogan of Prestigio 14, "Quality Reinvented." Prestigio 14 is the culmination of the craftsmanship and cutting-edge technology that Majesty Golf has pursued.
Prestigio 14 is a model evolved one step beyond its predecessors, applying the premium new material "Hyperion Titanium II" to maximize face rebound and achieve the longest distance in Prestigio history. It also raises artistic completeness by applying the Japanese traditional craft technique Kirigane, completing not only top performance but also Majesty's distinctive elegant design.
Majesty Golf CEO Jung Byung-ho said, "This Macau launch was the first step announcing Prestigio 14's global journey and a meaningful moment to present a new standard of quality in the global luxury golf market based on Majesty's craftsmanship and innovation," and said, "Going forward, Majesty Golf will work closely with partners around the world beyond Asia to open a new era in the premium golf market."
Majesty Golf plans to officially unveil Prestigio 14 domestically in March.
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