- official supporters "Boram Crew" expand beyond cheering to community contribution·ESG activities
- on its 10th anniversary, announced new slogan "a team reborn toward the top"
Boram Group's professional table tennis team Boram Hallelujah declared a new leap forward with fans on its 10th anniversary.
Boram Hallelujah table tennis team said on the 20th that it recently held the launch ceremony for its official fan supporters "Boram Crew (BORAM CREW)" at its training center in Cheonan, Chungnam, marking its 10th anniversary.
This launch ceremony was arranged to express Boram Hallelujah's determination, on its 10th anniversary in 2026, to pursue both "fan-centered club management" and "performance improvement." About 30 people, including Director General O Gwang-heon, newly appointed head coach Lee Jeong-woo, table tennis enthusiasts, and local residents attended the event.
The official supporters' name "Boram Crew" signifies the club and fans becoming one team to create shared values and direction. They will perform a wide range of roles as partners of the club, beyond simple cheering, including ▲cheering at domestic and international competitions ▲talent donations to the local community ▲ESG-linked social contribution activities.
Boram Hallelujah will strengthen communication by offering various benefits to supporters. Boram Crew members will have access to exchange programs with the players, table tennis lessons, and opportunities to participate in friendly matches, and the first 30 registrants will receive an official cheering T-shirt.
Kang Bo-hyeong, who was appointed the inaugural supporters' chairman and is the head of the Cheonan post office branch, said, "I led the formation of the supporters because I sympathized with the sincerity of Boram Hallelujah's long-standing local volunteer work," and added, "We will create a culture in which the club and enthusiasts grow together and practice sharing."
On the day, Boram Hallelujah also unveiled its 10th anniversary slogan, "a team reborn toward the top."
Boram Hallelujah, which reorganized its lineup by appointing former star player Lee Jeong-woo as the new head coach, set winning the team event as its top priority this year. It also plans to resume the grassroots sports festival "Boram Sangjo Cup table tennis tournament," which had been suspended due to COVID-19, throughout the year to help expand the base of table tennis.
Director General O Gwang-heon of Boram Hallelujah said, "The Boram Crew, launched to mark the 10th anniversary, will be at the core of a club culture where value, enjoyment, and sharing coexist," and added, "We will spare no support so that, with the fans' encouragement, we can establish ourselves as a prestigious club."
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