Cadillac and GMC's domestic distributor, TS Auto Co., Ltd. (CEO Park Jong-min), will sponsor Yu Hae-ran this season.
LPGA three-time winner Yu Hae-ran, pro (25, Daol Financial Group), recently held a sponsorship agreement ceremony with TS Auto at the newly opened TS Auto Songpa showroom in Songpa District, Seoul, in 2026.
At the agreement ceremony, TS Auto CEO Park Jong-min attended and promised strong support. TS Motors will provide Yu Hae-ran with a Cadillac Escalade for the 2026 season. Yu Hae-ran will wear apparel bearing the Cadillac and TS Auto logos while competing on the LPGA tour this season.
Since winning rookie of the year as a super rookie in 2023 for her excellent greens hit rate, Yu Hae-ran has added wins each year and now has three career tour victories.
Yu Hae-ran said she would play confidently on the LPGA tour, with a playing style similar to Cadillac vehicles, which are known for being powerful and comfortable. She expressed gratitude to TS Auto for their generous support and said she would continue to show growth as fans cheer her on.
TS Motors CEO Park Jong-min said he is pleased to be able to work with top LPGA player Yu Hae-ran. He said the company wants to help, in both material and moral ways, to create the best environment so the player can focus solely on competitions. TS Auto sincerely supports all of Yu Hae-ran's endeavors as a player and expects her to continue achieving strong results.
TS Auto Co., Ltd., the domestic distributor of Cadillac and GMC, was established as a corporation in 2018 and operates the Cheonan showroom, Cheonan service center, Seoul Songpa showroom, and Songpa service center.
OSEN reporter Kang Hee-soo