- Welcome gifts containing the hummel logo and stickers featuring the volleyball team players' characters will be provided to all spectators at the arena
- Various on-site events such as photo zone verification and SNS follow events will also be prepared
OK Savings Bank Utman professional volleyball team (club owner Choi Yoon, hereafter OK Utman volleyball team) said it will hold a brand day with sports brand hummel Korea at its home game against Samsung Fire in the 4th round of the JIN AIR 2025-2026 V-League men's division on the 17th at Busan Gangseo Gymnasium.
This brand day is the first brand day held since OK Utman volleyball team and hummel Korea signed an official equipment sponsorship agreement in June and was prepared to offer fans a more special game-watching experience with hummel and to strengthen communication between the brand and fans through various events that can be participated in directly at the venue.
All spectators who visit the arena on the 17th will be given a welcome gift that includes stickers bearing the hummel logo and OK Utman volleyball team player characters and a raffle ticket. In addition, an event will be held in which hummel products are given as prizes to those who upload verification shots taken with the hummel photo zone and advertisements installed inside the arena as the background to SNS.
In addition, fans who follow the official hummel Instagram and the OK Savings Bank Utman volleyball team Instagram accounts will be given the opportunity to participate in an on-site draw event. Through the event, various hummel products such as masks, cheering T-shirts, sweatshirts, and fleece jumpers will be provided as prizes, and various hummel products will also be gifted to spectators through several events during the game.
An OK Utman volleyball team official said, "We are pleased to hold this meaningful event with hummel Korea, who has been with us since this season," and added, "We will continue to enhance the enjoyment of fans visiting the arena through various brand days with hummel Korea."
A hummel Korea official said, "We planned this event in cooperation with the club to repay the enthusiastic support of Busan fans this season," and added, "Please enjoy hummel brand day and continue to show interest and love for the hummel brand that will continue with OK Utman volleyball team."
Meanwhile, with the OK Utman volleyball team's home game taking place on a weekend for the first time since Nov. 30 last year, the high interest of home fans continues, with this weekend's home game already sold out of 4,067 seats. On the 17th match day, canceled tickets and standing tickets will be sold on site. On the 9th, the team recorded the season's first weekday sellout for the V-League men's and women's divisions, and riding on the passionate enthusiasm of Busan fans, OK Utman volleyball team is recording a strong home performance of 8 wins and 3 losses.
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