Lee Jung-hoo (San Francisco Giants) was revealed late to have bought his father Lee Jong-beom's luxury watch with the signing bonus from joining Nexen Heroes in the past, giving a warm feeling.
Swiss luxury watchmaker TAG Heuer on the 5th selected major leaguer Lee Jung-hoo as a new brand ambassador and held a ceremony announcing the "Design To Win" campaign to commemorate it.
TAG Heuer said, "This event, hosted by comedian Lee Yong-ju, previewed the journey of victory that Lee Jung-hoo and TAG Heuer will create together and concluded successfully amid great interest."
Brice Tchaplyguine, TAG Heuer APAC managing director, who took the stage, explained the background of selecting him as an ambassador, saying, "Player Lee Jung-hoo, who has overcome limits through relentless effort, best represents the core message that TAG Heuer's "Design To Win" campaign intends to convey," and added, "I am confident his spirit of challenge and firm convictions will bring positive inspiration to the brand."
In a following interview, Lee Jung-hoo revealed his special connection with TAG Heuer. He said, "From childhood, seeing my father's TAG Heuer watch, I thought that when I became a great baseball player I would like to wear such a wonderful watch. Also, the brand was so meaningful that I gifted my father a TAG Heuer watch with the first signing bonus I received after turning pro," and vowed, "I will strive to be a player befitting TAG Heuer's "Design To Win" philosophy."
After graduating from Whimoon High School, Lee Jung-hoo was the first overall pick by Nexen Heroes (now Kiwoom Heroes) in the 2017 rookie draft and signed an entry contract in July 2016 with a signing bonus of 200 million won.
TAG Heuer said, "Starting with this event, we will conduct media campaigns using images of iconic timepieces such as Monaco and Carrera worn by player Lee Jung-hoo across online and offline channels, and will continue the relentless challenge toward victory."
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