KBO League Samsung Lions players joined forces for a social contribution activity to help sick children.
Lee Cheol, CEO of ING Company, said he conducted the social contribution campaign "Teddy Bear for Kids (For Kids)" for children at the Gyeongsangbuk-do emergency care center for people with developmental disabilities together with the Samsung Lions team, the Teddy Bear Foundation Korea branch, and Neoplane.
The "Teddy Bear for Kids" campaign is a program designed to provide psychological comfort and emotional stability to marginalized children and sick children. It operates by delivering child-friendly teddy bear dolls and UV stickers, focusing on helping children feel emotional stability.
This campaign added significance by linking it to the Samsung players' regular season records. Donations were accumulated equal to the number of times each player achieved preset records such as hits, home runs, stolen bases, strikeouts, holds and saves, and these were delivered to marginalized children and sick children.
The campaign included captain Koo Ja-wook (outfielder) as well as Won Tae-in, Lee Seung-hyun, Baek Jeong-hyun, Bae Chan-seung, Yuk Seon-yeop, Lee Ho-seong, Kim Jae-yoon, Lim Chang-min (all pitchers), Kang Min-ho (catcher), Park Byung-ho, Ryu Ji-hyeok, Lee Jay-hyun, Kim Young-woong (all infielders), Kim Ji-chan, Kim Heon-gon, and Yoon Jeong-bin (all outfielders).
Jimi-ja, director of the Gyeongsangbuk-do emergency care center for people with developmental disabilities, and Jeon Jin-hee, branch head of the Gyeongsangbuk-do Parents Association for the Disabled Gyeongsan branch, said, "We hope this campaign allows the children to feel warm comfort and hope," and added, "We are deeply grateful to the players and officials who gave dreams and hope to the children."
Captain Koo Ja-wook, who participated in the campaign, said, "It is even more meaningful to be able to take part in the Teddy Bear for Kids campaign," and added, "I will continue to lead in spreading positive influence."
Lee Cheol, CEO of ING Company, and Kim Jin-seok, CEO of Neoplane, said, "We are very pleased to carry out the Teddy Bear for Kids campaign with the Samsung Lions players," and added, "We hope this campaign becomes a ray of hope for marginalized children and sick children."
They added, "We will do our best to continue delivering warm and happy meaning to children through ongoing social contribution activities."
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