Coupang Play's 4K ultra-high-definition broadcasting service, launched with the start of the 2025-2026 Premier League (EPL), has garnered an explosive response from domestic football fans. It is being praised for its clarity and immersion, which are on a different level than conventional HD broadcasts, completely transforming fans' viewing experiences.
■ Four times clearer picture quality, vividness completed with HDR
This season, Coupang Play is applying 4K (3840x2160) resolution and HDR (high dynamic range) technology to vividly convey even the intricate details of the game. By capturing players' expressions, droplets of sweat, and even the texture of the grass, it offers fans "an immersion akin to being right there in the stadium."
In fan communities, reactions such as "It feels like I'm sitting in the front row of the stadium, not watching TV" and "Thanks to the details visible down to each blade of grass, my focus on the game has changed" serve to validate the value of 4K broadcasting.
■ Exclusive viewing of EPL big matches in 4K
Coupang Play will exclusively provide major big matches in the EPL in 4K this season. There is great anticipation among domestic football fans as they will be able to enjoy the dazzling performances of global star players such as Manchester City's, Arsenal's, Tottenham's, Manchester United's, and Liverpool's in ultra-high definition.
In particular, this weekend features a lineup of big matches that football fans have been eagerly awaiting.
- Manchester City vs. Tottenham – Aug. 23 (Sat) at 8:30 p.m.
- Arsenal vs. Leeds – Aug. 24 (Sun) at 1:30 a.m.
- Fulham vs. Manchester United – Aug. 25 (Mon) at 12:30 a.m.
- Newcastle vs. Liverpool – Aug. 26 (Tue) at 4 a.m.
All these matches will be provided with 4K ultra-high-definition broadcasts, offering domestic fans a viewing experience on a different level from before.
■ The new standard for sports broadcasting is 'picture quality'
A spokesperson for Coupang Play noted, "We are very pleased to showcase the Premier League, undoubtedly the world's best football stage and a league that Korean fans have loved for a long time, on Coupang Play," adding, "We will invest actively in multiple ways to meet sports fans' high expectations, not only with the best broadcasts and the widest programming but also by producing and providing various additional content."
[Photo] Provided by Coupang Play.
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