FC Seoul will engage in collaboration activities (hereinafter referred to as collaboration) with the globally popular intellectual property 'Crayon Shin-chan.'
'Crayon Shin-chan' is a comic beloved by a wide range of audiences of all ages. The protagonist Shin-chan, along with his friends from the Kasukabe Defense Corps and the dog Shiro, is adored across various generations, from children to the MZ generation and adults.
FC Seoul revealed a first batch of various products consisting of two lineups: 'Stadium Line' and 'Crayon Line,' utilizing characters from the Kasukabe Defense Corps.
'Stadium Line' features products embodying the identity of FC Seoul, including a dark red uniform, bags, scarves, and cheering tools designed for wear at the stadium. 'Crayon Line' focuses on products that allow fans to express their fandom in daily life, composed of brightly colored uniforms and miscellaneous goods reflecting the cute image of 'Crayon Shin-chan.' Through this collaboration, FC Seoul plans to release more than 50 types of products, with sales slated to start in early May.
Before the release of the collaboration products, FC Seoul will present a fun experience to fans on April 19 at 7 p.m. during the home match against Gwangju, through a large balloon event featuring Shin-chan and Shiro at the North Plaza.
As a leading club in the K League, FC Seoul plans to enhance its brand value through exclusive collaboration with popular intellectual properties, and with the collaboration of the popular character 'Crayon Shin-chan,' which spans all age groups of fans, aims to get one step closer to its supporters.
Additionally, FC Seoul will sequentially carry out character collaboration activities through announcements regarding the second and third releases of collaboration products and sales schedules.
[Photo] Provided by FC Seoul
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