FC Seoul has signed an official sponsorship with the Korea Pork Promotion Agency for the 2025 season, continuing a partnership that began in the 2023 season for the third year. Both sides plan to carry out various activities this year to strengthen mutual cooperation and joint growth, widely promoting the excellence of Korean pork.
Through this sponsorship, FC Seoul, as the team with the highest average attendance among the four major professional sports in the country (football, baseball, basketball, volleyball), will promote Korean pork using home games and the club's official social media channels, and prepare various events for fans to experience directly.
FC Seoul will hold offline promotions such as 'Korean Pork Day' to encourage pork consumption, along with stadium advertising and electronic board events. In particular, to further expand the culture of 'Donmak' (pork + beer), which has established itself as a new sports food culture, they plan to operate the Korean Pork Sky Pub. Soccer fans will be able to enjoy delicious Korean pork and unlimited beer at the stadium, experiencing FC Seoul's games in a more special way.
The Korean Pork Sky Pub is the most popular seating area that sells out simultaneously with ticket reservations for each game. On March 3rd, during the Samgyeopsal Day match against Gimcheon Sangmu, special smoked pork belly dishes were provided, receiving enthusiastic responses from fans.
Additionally, FC Seoul plans to actively support players by sponsoring Korean pork to enhance physical strength and nutritional supplements, and will strengthen digital marketing activities by producing various online content utilizing this support. A representative from the Korea Pork Promotion Agency noted, "We are pleased to promote the excellence of Korean pork to more consumers through our sponsorship with FC Seoul. We will continue various marketing activities that can engage sports-loving fans in the future."
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