NC Dinos signs sponsorship contract with ABL Life for the 2025 season KBO League
Stadium advertising and social contribution activities 'The Man from Nowhere' among various marketing efforts
Professional baseball team NC Dinos has signed a sponsorship contract with ABL Life for the 2025 season. This marks the sixth consecutive year of partnership since 2020. With this sponsorship, the NC players will wear hats featuring the ABL Life logo during games.
The ABL Life brand logo will also appear throughout Changwon NC Park. This includes the main video board and ribbon boards, and premium seating will be designated as 'ABL Life Premium Seats', utilizing key areas in the stadium to promote ABL Life.
NC and ABL Life plan to continue the social contribution activity 'The Man from Nowhere Campaign', inviting children from low-income families in the area to watch baseball games, continuing from the previous year.
Eun Jae-kyung, executive in charge of sales channels at ABL Life, said, “Last year, professional baseball recorded a total attendance of 10 million and a cumulative view count of 250 million, establishing itself as a national sport amidst the economic downturn in sports. Since sports marketing is an important channel for ABL Life to communicate directly with customers, we will continue to develop various marketing activities to become a brand more familiar to our customers.”
Son Seong-wook, head of the management division of NC Dinos, said, “I would like to thank ABL Life for holding hands with us for six consecutive years from our first championship season in 2020 up to this season. We will strive to create good memories for NC fans and ABL Life customers through various events and social contribution activities in the stadium.”
ABL Life, which has been a major sponsor of NC since 2020, is a life insurance company launched in 1954 and is the second oldest prestigious insurance company in the country. Based on 71 years of accumulated global financial know-how and a nationwide sales network, it provides insurance products and financial services to 1.1 million customers.
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