Gangwon FC has signed a business agreement with the agricultural company Bat Corporation (hereinafter referred to as 'Gamjabatt') for three consecutive years.
Gangwon FC held the agreement ceremony with Gamjabatt during the home game against FC Seoul in the 5th round of the Hana Bank K League 1 2025 at Chuncheon Songam Sports Town's main stadium on the 15th. The ceremony was attended by CEO Kim Byung-ji of Gangwon FC and CEO Lee Mi-so of Gamjabatt, who promised to cooperate.
Gamjabatt provides sports viewing opportunities to vulnerable groups in Gangwon Province through season ticket purchases. Gangwon FC and Gamjabatt are committed to community contribution beyond simple business cooperation. They plan to support more residents to enjoy football.
With this agreement, Gamjabatt will officially sell Gamja bread at Gangwon FC home games during the 2025 season. Gamja bread, which can be purchased at the off-site event area on home game days, has received enthusiastic responses from fans. This year, Gamja bread, which was sold only in Chuncheon last year, will also be available in Gangneung.
Gamjabatt has gained nationwide popularity with Gamja bread and has established itself as a representative dessert brand in South Korea. Café Gamjabatt, located in Sinbuk-myeon, Chuncheon, Gangwon Special Self-Governing Province, has become a local attraction. Last June, they successfully held the 1st Gamja Festival. This year, they plan to expand the scale and present the 2nd festival.
CEO Lee Mi-so noted, "I am very glad to sign a business agreement with Gangwon FC. It is even more meaningful because the values pursued by Gamjabatt align with the direction of Gangwon FC. I hope that this will help more people recognize Gamja bread."
[Photo] Provided by Gangwon.
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