The professional baseball team Kiwoom Heroes will operate a pop-up store at the Hyundai Department Store Mokdong branch in the Botanic House on the 7th floor from the 14th to the 27th.

Kiwoom said regarding this pop-up store, "The team will provide new experiences to fans through space design that reflects the team's identity and experiential content."

In this pop-up store, a total of seven new uniforms will be unveiled for the first time, including renewed home and away uniforms after six years. Home, away, and Seoul uniforms will be available for purchase on-site. A marking service will also be provided. Besides uniforms, 25 types of team merchandise will also be sold.

A history exhibition space showcasing the history of Kiwoom Heroes will also be set up. It will display major events from the founding to the present, three runner-up trophies, and training equipment actually used by the players. Highlight videos of player performances and official YouTube content from the team will also be screened.

Experiential content that fans can participate in has also been prepared. An AR photo booth will issue "Kiwoom Super Fan Certification," and a random drawing zone will offer pop-up store limited edition goods, uniforms, home game tickets, T-shirts, and more as prizes. Additionally, a photo wall decorated with team player photos and a baseball experience space utilizing AR technology will be operated.

During the pop-up store period, a lucky draw event utilizing QR codes will also be held. Winners will receive player merchandise with handwritten autographs and premium seats for the opening game. On weekends, there will also be fan meeting events with the Kiwoom Heroes cheerleading squad.

A representative of Kiwoom Heroes said, "Last year's pop-up store held at Hyundai Department Store D-Cube City received great responses from fans, prompting us to hold another pop-up store this year," and added, "This year, we have prepared even more diverse experiential content to ensure fans have a more enjoyable and special experience."

He continued, "We plan to actively continue communication with fans through various marketing activities in the future."

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