Kim Byung-min, new CEO of the Seoul Tourism Organization. /Courtesy of Seoul Metropolitan Government

The city of Seoul said on the 14th that it appointed former Seoul vice mayor for political affairs Kim Byung-min as the new CEO of the Seoul Tourism Organization.

New CEO Kim Byung-min will lead the Seoul Tourism Organization for three years starting today. He is expected to take the lead in boosting the competitiveness of Seoul's tourism industry and helping the city leap forward as a world-class tourism destination.

After graduating from Kyunghee University, the new CEO Kim earned a master's degree in business administration from the same university's graduate school of business and a doctorate in public administration. He later served as a research fellow at the Institute of Engineering Research at Seoul National University, an adjunct visiting professor in the department of public administration at Kyunghee University, and Seoul vice mayor for political affairs.

He also served as co-chair of the G3 Seoul Planning Committee, presenting the vision of "Global top, special city of Seoul for quality of life." He oversaw the master planning of the "G3 Seoul Plan," which contains 100 key tasks to realize this vision.

The new CEO Kim said, "For Seoul to leap into the global top 3 cities, it is more important than anything else to establish itself as a tourism city loved by people around the world," adding, "We will strengthen city branding that promotes Seoul's unique charm and content to the world, and we will fully commit to making Seoul a world-class tourism city by actively linking the city's key policies with tourism, including revitalizing the nighttime economy."

※ This article has been translated by AI. Share your feedback here.