North Chungcheong Province will draw up a strategy to attract more foreign tourists by using Cheongju International Airport.
The province said on the 8th that on the 10th, under the chair of Vice Governor for Economic Affairs Lee Bok-won, it will hold a meeting on plans to boost inbound tourism to North Chungcheong with participation from related agencies in the province as well as airlines and travel agencies.
At the meeting, in line with the government's policy of strengthening the global competitiveness of regional tourism, officials will analyze the current status of foreign tourists and readiness to accommodate them, and will focus on: ▲ developing medical tourism content ▲ turning K-beauty into tourism assets ▲ developing and supporting tourism products linked to international routes at Cheongju International Airport (wellness, MICE, etc.).
In particular, the plan is to organically link tourism content that is dispersed across departments and combine it with local industries to make North Chungcheong a place where inbound visitors stay.
The province plans to compile the meeting's outcomes and announce the "Great transition of North Chungcheong tourism! Promotion strategy" in August.
Jo Seong-don, head of the tourism division of North Chungcheong Province, said, "We will strengthen the foundation for attracting foreign tourists connected to the airport so that Cheongju International Airport, including the addition of a private-use runway, can firmly establish itself as the gateway airport of the central region," and added, "We will systematically push forward a North Chungcheong-style inbound tourism strategy that integrates local industry and tourism."