Seoul's Jongno District will hold a street cheering event at Gwanghwamun Square for Korea's matches at the 2026 Fédération Internationale de Football Association (FIFA) North and Central America World Cup.
Jongno District said on the 15th that, following the 12th, it will broadcast Korea's matches live on the 19th and 25th using the Gwanghwamun Square KT WEST electronic billboard.
The venue spans Yukjo Madang and Nori Madang within Gwanghwamun Square. People can join the street cheering on site without a separate reservation. In addition to the live match broadcast, there will be K-pop performances, artificial intelligence (AI) performances, and merchandise giveaway events.
Jongno District explained that this event is the first case of transmitting sports content in the Gwanghwamun Square outdoor advertising free-display zone. The district said it organized this World Cup cheering event based on the technology proven at the BTS comeback performance in March.
Jongno District plans to gradually expand advanced advertising media in the outdoor advertising free-display zone covering about 220,000 square meters around Gwanghwamun Square and Sejong-daero. Through this, the district intends to develop the Gwanghwamun area into a media art platform by 2033.
Chung Moon-hun, head of Jongno District, said, "Starting with the Red Devils' World Cup cheering event in June, we will continue various cultural events in the second half of the year and develop Gwanghwamun into a media art hub that draws the world's attention."