With two days left before Samsung Electronics labor and management launch a general strike and last-minute talks continuing, a past appearance by the Samsung Electronics union leader in an in-house promotional video is drawing renewed attention online.

According to the industry on the 19th, a Samsung Electronics Semiconductor Newsroom video featuring Choi Seung-ho, Chairperson of the Samsung Group Supra-enterprise Union's Samsung Electronics chapter, is spreading again, mainly on online communities and social media.

The title of the video, released about three years ago, is "Exploding in popularity on SNS? A master of crafts met at Samsung Electronics, a clay artist." The video description reads, "When at work, a top-tier semiconductor instructor; after work, a clay artist."

Samsung Electronics management's chief negotiator Yeo Myung‑gu, DS (semiconductor institutional sector) People Team head (left), and Choi Seung‑ho, Chairperson of the Samsung Group Supra-Enterprise Labor Union's Samsung Electronics Chapter, attend the second post-mediation final meeting at the Central Labor Relations Commission at the Government Sejong Complex on the 19th, two days before the deadline for a general strike notice./Courtesy of Joint Press Corps

In the video, Chairperson Choi introduced himself as "I am in charge of systems in the Foundry S5 manufacturing division." He went on to say, "I develop automation systems to improve semiconductor production efficiency, and I gather on-site employees' feedback and handle development, implementation, testing, and after-service."

He also said he is responsible for training in-house employees, adding, "Those who attend the lectures report high satisfaction."

Chairperson Choi said he does clay art as a hobby and showed figures he made himself, including Pokémon characters, Samsung semiconductor characters, and a Pengsoo model. "As we get older, we tend to lose our hobbies, but clay art is a hobby you can do with your child," Choi said.

Meanwhile, Samsung Electronics labor and management held a second post-mediation session under government arbitration that day, continuing negotiations over performance bonus criteria.

The union is demanding the removal of the performance bonus cap and allocating 15% of operating profit as a performance bonus pool. Management, however, has maintained that removing the cap and institutionalizing it would be difficult, and is said to have proposed paying an additional performance bonus beyond the excess profit incentive (OPI) if operating profit in the semiconductor division exceeds a certain level.

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