Attorney Jang So-young (Judicial Research and Training Institute class 33), who worked as an advertising planner, passed the bar exam after marriage, served as a prosecutor, and later worked at a major conglomerate, has founded a law firm. Drawing on past experience, Jang said she would "lower the threshold to justice."
According to legal sources on the 4th, managing attorney Jang So-young has established JR Law Firm (JR). JR said it is "an innovative law firm based on online marketing."
After graduating from the linguistics department at Seoul National University, managing attorney Jang worked for six years as an account executive (AE) at Cheil Worldwide, an advertising company affiliated with Samsung Group. After getting married, Jang took the bar exam and passed in 2001. After completing the Judicial Research and Training Institute, Jang was appointed as a prosecutor at the Gangneung branch of the Chuncheon District Prosecutors' Office in 2004.
During the Moon Jae-in administration, Jang also served as head of the Unification and Legal Affairs Division at the Ministry of Justice under Ministers Choo Mi-ae and Park Beom-kye. After the launch of the Yoon Suk-yeol administration, Jang worked as chief prosecutor of the Criminal Division 2 at the Seoul Western District Prosecutors' Office.
Since Feb. 2024, Jang has been recruited by SPC Group as a vice president and chief legal officer (CLO), serving as the group's overall compliance officer.
JR expanded online access so that clients would not give up on exercising their rights after struggling with complex litigation procedures and legal terms.
Managing attorney Jang applied the market analysis and targeting know-how learned at Cheil Worldwide to running the firm. Instead of waiting for clients to come, Jang introduced "data-driven online marketing" to legal services to deliver precise information to those in legal blind spots.
Managing attorney Jang said, "We will resolve the information imbalance in legal services and, by using the sophisticated targeting techniques of online marketing, create an environment where people in urgent need of legal help can exercise their fundamental judicial rights in a timely manner."
Jang added, "I want to address, in the practical setting of a law firm, the thirst for 'guaranteeing fundamental legal rights' that I felt while promoting the village attorney system (operated by the Ministry of Justice)," and said, "Leveraging my experience as an advertising planner, I will provide legal solutions to those who need legal help in the most accurate and easy-to-understand way, dramatically lowering the threshold to justice."