The Seoul city government said on the 26th that last year's sales for the public delivery service "Seoul Delivery+ Ddangyo" totaled 154.4 billion won. That was 3.6 times higher than the previous year.
Seoul Delivery+ Ddangyo is a public delivery platform run by the city in partnership with private delivery operators. Franchisees only bear a fee of about 2%, and there is no separate expense for ad exposure.
Through this, the Seoul city government said it achieved an effect of saving about 9 billion won in franchise fees. If they had used private platforms, the expense that small business owners would have had to pay additionally was reflected as net profit.
The expansion of payments using the Seoul Love gift certificate and the Onnuri gift certificate also reduced the burden of payment fees. While the credit card payment fee is about 3%, the Seoul Love and Onnuri gift certificates are in the 0–0.5% range. Of last year's 154.4 billion won in payments, the Seoul Love gift certificate accounted for 38% (59.6 billion won) and the Onnuri gift certificate 12% (18.3 billion won).
Market share is also on the rise. According to a city survey, as of last year the market share of "Seoul Delivery+Ddangyo" was 7.7%, about three times higher than the previous year's 2.64%. In a survey conducted in Nov. of last year of 400 Seoul residents and 300 franchise owners, 85.0% of residents and 84.2% of franchise owners said they "intend to continue using it."
Lee Hae-seon, director of the Seoul city government's Bureau of Livelihood and Labor, said, "We will continue efforts to enhance the self-sufficiency and sustainability of the public delivery app, focusing on small business owners' expense savings and benefits that residents can feel."