Adora Magic City docks at the Yeongdo Cruise Terminal in Busan Port. The ship is a large cruise liner operated by Chinese cruise line Adora Cruises. /Courtesy of Busan Port Authority (BPA)

Busan city said on the 15th that the Busan Tourism Enterprise Support Center received an "excellent" rating for the sixth straight year in the Korea Tourism Organization's 2025 regional tourism enterprise support center performance evaluation.

Accordingly, the center secured 1 billion won in national funding. Centers that receive excellent ratings in the performance evaluation can obtain expanded national support and additional grants. Opened in Yeongdo-gu in 2019 as the first of its kind nationwide through a Ministry of Culture, Sports and Tourism contest, the center runs various programs to discover and nurture tourism startups and star companies. Recognized for its support outcomes, it has received an excellent rating every year from 2020, one year after its establishment, through last year.

Based on this achievement, the city plans to leap to a global tourism city visited by 5 million foreign tourists annually this year. While strengthening practical commercialization support for new startups, it will also pursue competitive project calls for partner companies. Through inter-company collaboration and demonstration projects that combine the experience and innovation of star companies, it plans to produce Busan-only stay-type content to strengthen nationwide brand competitiveness.

Na Yun-bin, head of Busan's Tourism and MICE Bureau, said, "We will do our best to ensure that our policies tailored to each corporation's growth stage and business characteristics can provide long-term, practical help to corporations."

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