As Coupang began providing purchase vouchers (compensation coupons) as compensation for a personal information leak starting on the 15th, civic groups declared a boycott.
The Joint Action for a Safer Coupang, a coalition of 135 civic and social groups, held a press conference in front of Coupang's headquarters in Songpa-gu, Seoul, on the morning of the same day and stated accordingly. They also staged a performance tearing up a piece of paper that read "5,000 won discount coupon," alongside photos of Bom Kim, Coupang Inc chair, and Harold Rogers, Coupang Korea interim representative.
Starting that day, Coupang has been giving customers four types of purchase vouchers: ▲ 5,000 won for Coupang ▲ 5,000 won for the delivery platform Coupang Eats ▲ 20,000 won for the travel platform Coupang Travel ▲ 20,000 won for the luxury platform R.LUX.
The coalition criticized it as a "show-off," noting that the amount usable on Coupang is only 5,000 won and that customers who withdrew must rejoin to receive the coupon.
Yang Chang-young, head of the Center for People's Livelihood and Hope at People's Solidarity for Participatory Democracy (PSPD), said, "(Coupang's purchase vouchers) are merely a sales tactic to boost fallen revenue, not compensation," adding, "From issuance to use, they are forcing customers to use the coupons regardless of intent, relying entirely on deception and tricks."
The so-called "Talpang," or customer exodus from Coupang, is also showing effects. An analysis by the office of Rep. Cha Kyu-geun of the Rebuilding Korea Party, a member of the National Assembly's Planning and Finance Committee, of Coupang payment records from KB Kookmin, Shinhan and Hana cards submitted by the Financial Supervisory Service found that since the personal information leak, daily payment amounts have fallen by an average of 5.6 billion won.